Today I’d like to chat about another idea that came from our leader group:
“I don’t know enough people to do this business.”
I absolutely believe that social circles can come in a variety of sizes! Some people are home with littles and don’t get out much, others are just quieter and keep more to themselves. Others are naturally very social and collect piles of friends wherever they go!
But let me let you in on a little secret.
You don’t build a business from your friends list.
Let’s think about this in terms of a brick-and-mortar business. If you were to open a clothing store, or a restaurant, would you expect to sell clothes or food only to people that you know? “Of course not!” you laugh. Then why do you think you are going to build a doTERRA business out of only people you already know?
You might reply “but there is a store front, and people will see it and come to it.” How? You’ll have to do marketing, figure out who you are trying to reach, and find those people.
Here is an even better analogy. My parents have been in the restaurant business for over 30 years. They have a store front, and eventually they had their regular customers, and they have a reputation that draws people to them. We can have all of that without the expense of the store front! But, let’s look at where their supplies come from for our analogy. Coffee, specifically.
There is a salesman that comes to their restaurant, and sells them the coffee they need. It’s a coffee-shop, so they sell a LOT of coffee. Different salesmen have courted their business, offering different incentives to get them to try THEIR brand of coffee. And Ultimately, my parents have had a long-standing relationship with one company, because they like the product, and they like the service they get.
The coffee salesman doesn’t expect only the people he knows to buy his coffee. He has to go find the people who need what he has, and develop a relationship with them. This is perhaps a little more like what we do.
We have the world’s most amazing essential oils and company. We have something people truly NEED. (Ok for many people coffee is a need, too which is why I chose that!) Our job is to find the people who need what we have.
There are many ways to find people. The first question to very honestly ask yourself is, am I willing to go where the people are?
I couldn’t resist.
It doesn’t have to feel easy for you to go find people. You don’t have to be an extrovert. You don’t have to have lots of free time. You just have to be willing.
I have some seriously introverted builders in my team. I have builders home with 4-6 kids on my team. People who homeschool. People who work full time. None of these things has been an excuse for them to not build. Because they were determined to find the people who needed what they had.
Who do you naturally connect with? Who is your natural “market?” Where are those people? Go to where they are.
Here are some ideas I have seen work for people who are making a concerted effort to “go where the people are.” (Think about places you’ll build relationships; we’re not looking to make a sale; we’re looking to collect friends!)
I’ll let you in on another little secret. I always despised network marketing. I had a bad taste in my mouth from people using their church directory to pitch their latest and greatest “opportunity” to me. But you know what is so amazing about this job? We really don’t have to pitch anything. We share. We see a need and we offer a solution. The focus is on the product. And sometimes that solution is an oil, sometimes it is a fun and flexible job that builds a residual income. That’s why I am in this business.
I struggled with the label of “Network Marketer” until I watched some of Eric Worre’s training. He talks a lot about how successful people are in the People Business. They just collect people. Who knows what that connection may be for?! They may have something YOU need. It may be Providence. It may be they need what you have. In doTERRA, we are simply in the People Business.
It doesn’t matter how many people you currently know; you are about to collect a whole lot more!
What else would you say to someone who believes they don’t have a big enough social network to do this business?