The longer I work in this business, (a little over 3 years and counting as I type this), I realize more and more that so many of the “blocks” we experience truly originate in our own minds and personalities. Today I am kicking off a series called “It’s the Thought That Counts.” I like to write about different topics that seem to come up over and over again in conversation. One of the latest topics is “I don’t want people to feel like I’m desperate for them to buy oils.”
When I first started this business, that was my thought when I went to teach a class. Initially, these classes were taught for people nearly BEGGING me to come teach a class. I really got dragged into the business by the interest of my friends. And I would teach a class and mumble through the content about buying them, and people would say “well can we buy some?” And I’d say “yes! These are amazing you will love them!” And they’d say “well, can I buy them through you? I want you to benefit.”
Whoa. Hold the phone. My friends wanted me to benefit. They wanted what I had shared with them, and wanted me to benefit because I shared with them. Lesson Number One: Give your friends more credit.
I once taught a class in a town with around 800 people in it. Pretty low in come area. I was sure most people would feel they could not afford the oils, let alone enrollment kits. My friend had 7 people come, and 5 of them enrolled with a kit. Lesson Number Two: Don’t assume you know what people can afford.
As I began to really do the business on purpose, I began teaching classes for people I didn’t know. I was now not so much worried about “benefiting” from the class, but more worried about what these strangers would think of me. If they would feel I was salesy, and only there to make a buck. I am sure I said things like “there is no pressure to buy anything,” or “I’m sure you all need time to think about everything we’ve talked about.” I have heard similar things from my builders (they imitate what WE do, right?!) like “leave your money at home! This is all just about education.”
Wait, what?! If they don’t end up with oils in their homes, how did I help them? If they run to Walmart to buy cheap oils and try to use them like my oils, how did I help them? Lesson Number Three: I am only really helping them, if I help they actually end up with the oils in their homes.
On their own time table? According to their own needs? Yes!
Now I sometimes say something in a class similar to Neil Anderson’s scripts in his Be the Starfish book: “Everyone at my classes fits into one of 3 categories. 1) you are skeptical but curious, and you’re here to get a sneak peek at what all this oils-buzz is about. 2) you are into natural health and you know you need these oils in your home, but you need a little help deciding how to get started in a way that is best for you. 3) you know these oils are what you’ve been looking for, and you’re ready to jump in and get started with the doTERRA lifestyle! Whichever category you fit into, you’re going to have a fun time tonight, and everyone is going to go home smelling good!”
Have you ever noticed a thought that got stuck in your head, that was influencing how you built your business? Share it in the comments, so we can all encourage each other in grow!